SOCIAL RESPONSIBILITY

OUR CAMPAIGNS

OUR ONGOING CAMPAIGNS

Covid-19 has given new meaning to the term “going green”! The focus has shifted our sustainable development goals to ways we can adapt to the new normal and help the community; through educating them on ways they can prevent and contain the disease. The pandemic has reminded us of the importance and urgency of community outreach.

As a community outreach programme, Paramount Bank contributed more than 2000 masks to the Westlands Community Area, aiming at educating the community on the Covid-19 pandemic, the necessary prevention measures, and provision of masks to encourage them to adhere with these prevention methods.

About Covid-19

Covid-19 is a respiratory illness spread through direct contact with an infected person. The disease easily spreads and is transmitted through respiratory droplets generated through coughing or sneezing. Transmission can also occur from touching contaminated surfaces and then touching your face (i.e. nose, mouth, eyes). The virus survives on surfaces for several hours but can be killed by disinfectants.

Prevention of Covid-19

  • Stay at home when sick
  • Cover your nose and mouth with a flexed elbow or tissue when coughing or sneezing, dispose of the tissue and wash your hands or sanitize immediately with an alcohol-based sanitizer
  • Wash your hands often with soap and water for a minimum of 20 seconds and dry your hands thoroughly with a clean towel
  • Use an alcohol-based hand sanitizer after touching surfaces and rub until try
  • Use contactless payments; Mobile & Internet Banking, which are accessible 24 hours a day at the convenience of your home
           

Our ecosystem is on the verge of collapsing due to pollution and human practices. Due to the express need for environmental conversation, Paramount Bank carried out a tree-planting programme at a park whose community has continuously been supported by the Bank over the years.

Our efforts showed immense results in giving back to the community through rehabilitation of a recreational park where the land was illegally grabbed and recently recovered by the residents.

The Bank contributed towards a tree planting campaign to rehabilitate the park, working together with the International School of Kenya. Due to the on-going pandemic, the tree planting campaign was put on hold.

The rehabilitation of the park aimed at enhancing community development, creating a safe and secure environment for the area residents.

The Going Green Campaign has also been established at the Bank premises where we are continuously pursuing knowledge and practices that can lead to a more sustainable environment to sustain our natural resources for the generations to come.

Energy efficient measures are being carried out in the Bank such as use of energy saving bulbs, which have incredibly reduced the amount of energy consumption. The Bank processes are transitioning and adapting to the digital era, going paperless. Contactless payments are being encouraged; banking is now at your fingertips, accessible at your convenience through your mobile phone, internet banking and card facilities.

Together with MasterCard, Paramount Bank is in the process of providing its clients with virtual pre-paid cards that can be accessed directly from our Mobile App. This will reduce the amount of plastic cards being distributed, as well as increase the amount of security for the customer. In addition, earlier this year, the bank introduced the ‘PIN by SMS’ service to clients in the bid to reduce the amount of paper consumption when sending customers their card pin numbers.

           

Paramount Bank Limited is one of the first members from East Africa to join the Global Priceless Planet Coalition! This project is the most recent addition to their #GoingGreen campaign and will make a huge difference in the fight against climate change!

The Priceless Planet Coalition will employ a forest restoration model dedicated not only to the planting of 100 million trees but also to the re-growing of forests in geographies that represent the greatest global need. Areas with the greatest potential for positive impacts on climate, community and biodiversity goals will be prioritized as we set out to restore forestland across the globe.

Guided by Conservation International and World Resources Institute, the Coalition will employ science-based best practices for the selection, implementation and long-term monitoring of our restoration efforts. It is this approach that they believe sets the Priceless Planet Coalition apart, both in its sheer scale and in the quality of the work they plan to undertake.

Nearly 64% of consumers and 70% of young people see climate change as an emergency and 70% of consumers are willing to change consumption habits to reduce environmental impact.

Paramount Bank made a direct contribution to Priceless Planet Coalition partner (Conservation International) of 1500 trees towards the 100 million trees target set to restore forests globally.

The green transition is happening, but not at the speed needed. As citizens, businesses, and societies, we need to cut emissions faster and deeper and at the same time step up efforts to preserve land and forests and enhance natural sinks. The Priceless Planet Coalition aims to enhance action by producers and consumers by creating visibility around the carbon footprint of individual products and specific consumption – and by providing the opportunity for immediate action to offset emissions.

           

Paramount Bank Limited is an annual sponsor of the Eldoret City Marathons in liaison with the County Government of Uasin Gishu since its inception back in 2018. The marathons are held yearly in Eldoret town.

Due to the on-going Covid-19 Pandemic, the marathon did not happen last year in 2020, but instead a tree planting ceremony was held.

As a way to conserve the environment and continue with our corporate social responsibility, the Bank participated in the tree planting campaign that was held at Kapseret forest, Simat/Kapseret Ward, Kapseret Sub-County by the County Government of Uasin Gishu and the Eldoret City Marathon.

The event was themed as ‘Climate Action’, which saw over 10,000 trees planted to mark the 2020’s edition of the Annual City Marathon.

During the campaign, a number of Government officials were in attendance advising the people on the importance of conserving the environment through planting more trees giving a target of 15% forest cover by the year 2022 from the current stand which is at 10% forest cover.

           

To achieve balance of our economic, environmental, and social practices, in line with our shareholder expectations, Paramount Bank has engaged in voluntary social integration with the Makongeni SDA (Seventh Day Adventist) Church.

The Makongeni SDA Church is located in Makongeni Estate, Jogoo Road (Nairobi, Kenya). The Church has a membership of about 500 people consisting of middle to low-level income members. The leadership includes a Church Pastor and 10 elders who facilitate the day-to-day running of the Church.

The Church has a football team known as Makongeni SDA Football Club, which has 30 football players who are non-Adventists. The church to rehabilitate the Youth who reside around the church created the football club. The football club gives them a sense of belonging and through the programme, the Church can teach them the values and impact their lives positively.

Paramount Bank donated 3 sets of branded uniforms with both the Paramount and Makongeni SDA FC logos. The Bank also donated 2 balls to the team. The programme was carried out around the Christmas period, the Bank provided Christmas hampers to the 30 football team members.

The Paramount Bank hosted a team building activity at Mysa and included a few of the football team members of the Makongeni SDA Football Club. The Bank donated football kits at Mysa. They also held a football tournament where the Paramount Bank Football Club Participated as well as the Makongeni SDA Football Club. After the tournament, the Bank held a dinner at the Mc Frys, Gigiri for the players.

With the on-going Covid-19 pandemic, several members of the church lost their jobs. The Church produced a committee who would facilitate ways to assist the church members. The committee would oversee the process through which the members would be supported. Paramount Bank contributed 50 bales of flour towards the initiative to assist and support the members.

MAKONGENI CHURCH SOCIAL INTEGRATION
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